If you have three tasks, A, B, and C—among which A is the most important and urgent—engaging in tasks B or C will trick your mind/brain into thinking that A is not as important or urgent as it objectively is, or previously was conceived to be. Whatever tasks you take on will lower the perceived importance and urgency of tasks you did not take on. The key is to recognize the importance of all available tasks before attempting any, and then tackle the most important first. This also means if you have been watching TV for too long, your other, more pressing tasks will appear less pressing—the birth of bad procrastination. However, if two tasks are equi-vital, then undertake the one that costs less time and effort, first.